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Choice Models

AMS are experts in many methodologies, but are recognized as theoretical and application specialists in the Discrete Choice Modeling.

AMS have a profound understanding of the theory, processes and outcomes of the discrete choice, so we can give a better insight and create more unique implications of the research to decision makers.


We construct tailored experimental designs to best answer your difficult questions. Most of the times we use:


We estimate unique models for our customers to uncover further insight to better understand our clients market and opportunities:


AMS always take care to constantly develop better, more innovative ways of discovering the insights to our client most important questions, working together with our academic colleagues.